1) Where is this source from?
2) 5 years since when or from when?
3) Where is the supporting results to proof this statement?
4) How was this result derived?
5) Who and what is the size of the customer base?
6) When was this voting system/survey done?
7) Isn't there a governing body to ensure that claims are adequately
supported?
8) How was this press ad approved withour proper supporting documents?

This is a serious case of mis-lead information as untill today many of us will are unable to tell you which is the cheapest retailer. They have been fooling customers by this ridiculous claims for the past 3 months and I really do feel cheated by being bombarded with such statements.

I therefore sincerely seek your assistance in clarifying this outrageously, ridiculous claim by Giant.

Appreciate your feedback and advice.
Thank you